Practical Tips On Using Social Media To Market Your Bar Or Restaurant

Leveraging social media to promote your restaurant or bar is the best thing you can do for your business. Social media marketing is cost-efficient and easy to manage. With the help of your smartphone, you can easily launch marketing ads or campaigns. You can engage with your customers, build and control your brand, and boost your profits.
Here are some important things to remember when using social media to market your business.
Start immediately
If your establishment is still under construction and not yet opened to the public, it’s best to secure a social media account right away. This tactic will help build anticipation around your brand.Create a WeChat or a Weibo account for your business as soon as possible. Find your target audience, share construction updates, and show a glimpse of your menu.

In short, give the customers something to look forward to.If your business has been around for years, you can still create excitement with the help of social media. Be active on your account and update your followers on your new concept, menu item, or latest offers.
Choose an accessible social media handle
Customers also use social media as search engines. If you want them to find your account easily, your social media handle must be the name of your establishment. In case that handle is already taken, then pick something that is closely related to your brand’s name.
In addition, make sure that your social media usernames are always present on your menus. This way, your guests will be encouraged to share their dining experience online.

Interact with everyone

Social media can help you provide excellent customer service.The key is to respond to your customers’ messages and questions. Take time to engage with them. There might be suggestions or important concerns that can help you improve your business.If you find this task time-consuming, you could consider hiring a social media manager. This way, your customers can still interact with your brand even if you’re offline.

Reward the loyal fans

Customers who always post about your establishment’s awesome services are giving you free marketing. So why not show them some love?
You can give them free drinks the next time they visit or reward them with special discounts. Through this simple gestures, you can show them that you appreciate their support.Remember, your loyal customers are your brand ambassadors. The way you treat them has the ability to build your reputation and attract a new audience.

Organize special events or limited-time offers 

Limited time offers are designed to keep regular customers coming back while bringing in new people. When planned well, it can also boost your brand’s presence.Create offers that are powerful enough to create a hype and urgency. For example, you can give your first 50 customers free drinks. Or, you can offer themed beverages that fit the season or a trend, like Starbucks did. The giant brand offered Unicorn Frappuccino, which became extremely popular amongst unicorn fanatics.

When launching limited time offers, remember to inform your social media followers about it. Create enticing posters and put the important details on them. There are many free tools that can help you make amazing flyers and posters, like the Canva app.When building your social media marketing strategy, always keep your customers in mind. Identify their needs and their expectations from your brand, so that your marketing tactics will capture their interests.