How to Successfully Advertise Your Bar or Restaurant Online
The success of your bar or restaurant hinges on your marketing strategy. And in this digital age, your brand’s online presence greatly influences its reputation and ability to attract customers.
Many managers think that marketing their businesses online is a challenging and demanding task. But the truth is, online marketing programs are easier to manage than the traditional ones. Plus, they’re more affordable!Today, we’ll help you advertise your business online on different platforms.
There are two types of WeChat ads – WeChat Moments Advertising and WeChat Banner Advertising.WeChat Moments lets your ads appear on your audience’s Moments feed, which is similar to a Facebook timeline.
On the other hand, a WeChat Banner is like the ad banner that you see on websites. It appears below a WeChat article and they have the logo of your account or brand name. When users click on the banner, they will be directed to another page that contains more information about your brand.
WeChat users are highly engaging, so always interact with your followers. One of the best marketing strategies on this platform is to give special incentives and discounts. Also, make sure to give them content with value. Use rich photos, videos, and GIFs on your ads to make them more attractive.
Google ads is one of the best marketing platforms because people often use this site to search for bars or restaurants. This type of advertising will suit you even if your business doesn’t rank well in Google’s organic search results.
Google charges on “pay per click” pricing model. Adwords is a live auction, which means your bid on each keyword determines where you will show up on the search page.
Try to bid on keywords that are relevant to your business, like “Mediterranean restaurants near me” or “theme bars in Shanghai”. It’s also highly recommended to set your location on Google so you can easily target the customers in your area.
Facebook and Instagram
The great thing about these two platforms is that your posts can reach the people who don’t follow your account. On Facebook, you can filter your ads and make them visible to your target audience. For example, if you’re running a bar in Shenzhen, you have to option to make your ad only visible to people who are living near the city.Instagram ads are managed through the Facebook advertising platform, so it’s wise to connect your Instagram account to your Facebook page.
When you share pictures on these sites, pick the enticing ones. Always include your establishment’s name, location, and operating hours on your posts. You can also use videos, but make sure that they are not too long.
Like Facebook and Instagram, you can also reach your target users on Twitter. This site works great for competitive advertising since your ad is also visible to your competitor’s followers.
It’s best to use the automatic bidding feature on Twitter. Your bid will be optimized to get the best results at the lowest price within your provided budget. High-quality pictures and videos are also highly recommended on this site.
The digital space offers plenty of marketing opportunities for bars and restaurants. Whichever platform you choose, remember to be creative and consistent in your advertising efforts. And of course, always make sure that your strategy fits your brand and your customers’ needs.
