Why a Novelty Drink Might Be a Winner in Your Bar
The ability to standout is key to ensuring that your establishment is profitable and stays that way. Creating a novelty drink makes your bar unique and can make your location stick in peoples memories for a long time. They are also exceptionally fun and create a talking point at your bar each time you serve one. Here are some pointers if you want to consider using the novelty drink technique to increase your bottom line.
Define Novelty
Novel is the quality of being new and original. Novelty is unique and easily identifiable as just that; unique. It describes something that makes you standout from the crowd and it often means you’ll be remember for your differences.
Use Your Imagination!
The word novelty really means you can have fun with what you decide to use as your latest menu attraction. Novelty drinks come in a huge variety of shapes, sizes and flavors, it’s just about choosing the one that fits with the style of your location.
Huge glassware, color changing ingredients, serving drinks inside fruit husks like a watermelon or a pineapple, fishbowls, disgusting drinks (they do sell!), unique ingredients, beer towers, and cocktails mixed from top-shelf, expensive ingredients all count towards being a novelty drink.
The Positives
Free Advertising! Novelty drinks wow people in all forms of the word. This wow factor means that your drinks will be appearing on social media and be being talked about in friend circles. All of this constitutes free advertising because all you did was come up with the idea and post it on your menu. This can see you get new and returning customers, just because they wanted to try something unique.
Fun! These drinks are fun for everyone involved! You and your staff have fun creating them, your employees have fun with the guests when serving them, and, most importantly of all, your guests have fun when drinking them! This quality of the novelty drink helps to make sure your guests and your employees are having a time to remember (and post on social media).
Identity! Your novelty drink will give you something else to be recognised by. People who haven’t been to your location might not know its name but they will know what standout drink they can to drink there and they will seek it out!
These drinks can also give your guests an identity. Nowadays we use everything from our clothes and our hairstyles to our social media accounts to create our identities, and there’s nothing that fits with someones image more than the perfectly outrageous, or excellently, expensive drink that they just snapped a photo with.
Profitability!
These novelty drinks come at a premium for the customer and they are almost always willing to pay this higher cost. Often these drinks won’t cost more to produce than your average cocktail, however, people are always willing to pay extra for the uniqueness of a novelty drink and the feelings associated with it. This immediately increases the profitability of this menu item.
Novelty drinks can bring in new customers, bring you return customers, give your bar an identity and bring that wow factor and some fun to your establishment. These will all help increase your bottomline, along with the fact that you can charge a premium for these drinks because these people are willing to pay it. The most difficult part for you is finding the right style of novelty drink to suit your establishment.
